Amazon Echo – Take Charge Campaign 2023
There is a struggle to understand what makes Amazon Echo the best in the ai-befriending robot market due to the lack of engaging advertisements and brand awareness to attract people to use it. Other competitors are hogging the spotlight and are now more innovative with more features and benefits!
So, what I need to do is to create an integrated campaign to make it more visible, for parents with kids to have an interest in using it to make their home better while being the number one AI befriending robot to boost sales
and profits!
First off, we start off with the key visual (3 weeks) that spreads awareness of how Amazon Echo is relevant in every household where the world of chaos starts!
But we are not stopping there! We are hitting the streets with a digital adshel (3 weeks)! The children are making a mess. The Amazon Echo on the table emits a glow to draw attention to the viewer to touch the screen. After tapping on Amazon Echo, the scene rewinds and the living room becomes quiet once again.
And get this! Drawing inspiration from Amazon Echo's round shape and providing a more efficient and well-managed environment, a pop-up store (4 weeks) was created to show its features and benefits through its functionality
and designs!
